New findings from a study conducted by Lauren Howe at the University of Zurich shed light on the effectiveness of criticism when combined with genuine concern for the challenges faced by the criticized groups.
When you add a bit of care to criticism, you make it sound way more believable and real.
Let's find out more.
An unusual experiment
The research, involving a sizable sample of over 1,400 participants, revealed that criticism accompanied by dual concern—expressing care for the criticized group while addressing the harm caused—diminished the perception that the messenger viewed the group as immoral or indifferent.
For instance, participants displayed a higher likelihood of agreeing with a CEO's critique of their political group and exhibited increased willingness to support the CEO's company when the criticism acknowledged the harm experienced by the political group.
The study further demonstrated the efficacy of dual concern messages in combatting prejudice and unfair treatment of groups with whom participants held personal disagreements.
People often underestimate how much others care for them
Intriguingly, the research uncovered that individuals often underestimated the extent of concern their ideological opponents had for their own group.
The findings underscore the significance of delivering criticism with sensitivity, recognizing the difficulties faced by the criticized group, and highlighting genuine care for their well-being.
