Why people want things they can't have: It works like a Forbidden Fruit

Some people want things even more when they know they can't have them - and that's a pretty common thing.

When a person is on a diet, they often want to eat lots of things they shouldn't, and it's true in many other situations.

Here are some reasons for that.

Scarcity Effect

The scarcity principle suggests that when something is limited in quantity or availability, it becomes more desirable. 

People tend to place higher value on things that are rare or difficult to obtain. 

The idea that something is exclusive or inaccessible can create a sense of intrigue and desirability.

Psychological Reactance

When individuals are told or perceive that they cannot have or do something, they may experience reactance—a motivational state to regain their freedom and autonomy. 

This can lead to an increased desire for the forbidden item or experience, as a way to assert control or rebel against perceived restrictions.

Idealization and Fantasies

The inaccessibility or unattainability of these objects or experiences can fuel fantasies and elevate their perceived desirability. 

The notion that something is unattainable can make it seem more perfect, exciting, or alluring.

Symbolic Value

Certain items or experiences may hold symbolic value or represent something greater than their physical attributes. 

For example, people may desire possessions associated with wealth, status, or power, even if they are unattainable for practical reasons. 
 

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• 17 June 2023

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