A fresh method for enhancing creativity has emerged, diverging from conventional approaches.
Rooted in narrative theory, this innovative method encourages individuals to craft imaginative stories that explore alternate realities, shift perspectives, and prompt unexpected actions.
Let's find out more!
A new method to add creativity
Developed by Angus Fletcher from The Ohio State University's Project Narrative, this approach challenges the notion that creativity is exclusive to certain individuals, aiming to tap into universal creative potential.
Unlike traditional divergent thinking, which treats the brain as a logic machine, the narrative method leverages the brain's narrative abilities to foster originality and adaptability.
This method has been successful in training the U.S. Army's Command and General Staff College and collaborating with organizations like the University of Chicago Booth School of Business and Fortune 50 companies.
Why is it important?
Using techniques akin to those used by writers, the narrative approach encourages participants to envision new worlds and embrace diverse perspectives.
The goal is to expand possibilities and facilitate nimble responses to change.
This approach aligns with the innate creativity of young children, potentially rejuvenating creativity stifled by formal education.
By cultivating a culture of creativity within organizations, this method eliminates the need to exclusively hire "creative people," emphasizing diversity and unleashing untapped creative potential.
Currently undergoing rigorous evaluation through trials and collaborations, this narrative-based approach offers a new route to nurture innovation and problem-solving skills, benefiting individuals and organizations alike.
