It's harder to choose from multiple options: Why our brain freezes when we need to decide

05.06.2023 07:40
Updated: 13.05.2024 21:25

It is not always easy to choose between two options, but it is often even more difficult to choose between the many options available.

People often have to make difficult choices in life, and sometimes their fear of making a mistake can be paralyzing.

But why is this happening?

Decision Paralysis

The fear of making the wrong choice or the pressure to make the best decision can lead to a state of indecision, making it difficult to choose at all.

Cognitive Load

Comparing features, weighing pros and cons, and considering various factors can be mentally taxing, especially when the options are complex or have similar qualities. 

woman
Photo:Pixabay

The cognitive load of processing multiple options can make the decision-making process more difficult.

Fear of Regret

People may worry about making the wrong choice and later regretting their decision. 

Limited Information

If the options are unfamiliar or lack sufficient details, it becomes challenging to assess their value or potential outcomes. 

Personal Preferences and Subjectivity

Decision-making is subjective, and individual preferences play a significant role. 

People have different priorities, values, and tastes, making it challenging to objectively evaluate and compare options. 

The subjective nature of decision-making can introduce additional complexity and make it harder to choose.

Kate Yakimchuk Author: Kate Yakimchuk Editor internet resource


Content
  1. Decision Paralysis
  2. Cognitive Load
  3. Fear of Regret
  4. Limited Information
  5. Personal Preferences and Subjectivity