Researchers suggest that highlighting specific, well-known animals or plants, known as "flagship" individuals, can significantly boost conservation efforts.
While popular species like pandas and polar bears often take the spotlight, the study argues that individual animals or plants can also serve as flagships to raise awareness and garner public support.
Let's find out more about how it works.
Flagshipping works
The recent outcry over the felling of the "Sycamore Gap" tree in the UK illustrates the impact of individual plants or animals on public opinion.
Flagship individuals are typically charismatic, possess unique characteristics, and interact with humans, making them appealing and able to generate empathy.
By forming connections and sharing their stories, these individuals can encourage engagement, behavioral change, attract donations, and even influence policy changes.
The study cites examples like Lua, an Antillean manatee in Brazil, whose story helped create a sustainable tourism industry and support conservation efforts.
However, the study also emphasizes the need for careful implementation to avoid harm to the individual and prevent the spread of misinformation.
It might be helpful
Further research is recommended to identify effective strategies for promoting flagship individuals in ways that enhance conservation support while minimizing potential harm.
