Why we use social media: Things that make us post things

Social media is a vital part of many people's lives, but why are they so important to us?

A study delved into the psychology of online information sharing, involving over 3,000 individuals. 

Let's find out more.

The study on why we use social media so much

The research explored the factors that make content go viral, revealing a straightforward principle: people share information they find meaningful either for themselves or their social circle. 

This concept of "value-based virality" has implications for effective messaging, especially in advocating for social causes. 

Cosme's study indicated that people are more attentive to information they perceive as relevant to themselves, tapping into our inherent desire for social connection. 

The research involved exposing participants to various articles and social media posts, assessing their likelihood to share based on self-relevance and social relevance. 

Interestingly, explicit prompts to explain relevance increased the likelihood of sharing. 

Why is it important?

These findings could guide efforts to shape impactful public messaging, encouraging behavior change and collective action. 

The researchers are further investigating the brain's role in social media sharing through neuroimaging studies, aiming to empower individuals to contribute to meaningful social change through accurate information dissemination.
 

• Related news:
• research
• media
• personality
• 14 August 2023

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