Psychology of color: how it works

15.08.2024 02:00

Many people believe that color can influence mood and even human behavior.

Does color influence a person

Color is a part of communication that can be used to influence mood.

Sometimes colors can affect human physiology. For example, change blood pressure, visual acuity or metabolism.

In addition, colors play an important role in transmitting information.

Color can mean something, signal something or influence decision-making.

color
Photo: © Pixabay

For example, colors can influence purchasing decisions.

Colors in the house can influence a person’s mood, make the atmosphere more relaxing, or, on the contrary, invigorating.

Colors also often symbolize something. For example, the red color of clothes or a car can be read as self-confidence and strength.

White is often perceived as cleanliness and sterility.

Yellow is associated with the sun, summer and a good mood.

Violet and blue colors have a relaxing effect on the human psyche.

Green represents peace.

This color often helps to relax and restore strength, so it is often used in medical institutions and offices.

In addition, colors are associated with different emotions.

Sadness prefers to dress in gray tones, blue symbolizes interest, green and yellow convey surprise, red expresses joy and anger, brown is associated with disgust, and black with phobias.

It is not difficult to determine the main color of a person's emotion. Emotionality manifests itself in any situation.

Diana Dashkevich Author: Diana Dashkevich Editor internet resource